Home care providers are increasingly turning away from traditional marketing and ad services to find new clients and generate revenue. In 2017, providers favored Internet marketing that leveraged search engine optimization (SEO), or ways for consumers to best find care providers on their own.
That’s according to Home Care Pulse’s 9th Annual Edition of the Home Care Benchmarking Study, an extensive survey compiled every year and most recently released last week. The study gathered responses from more than 700 home care providers across the country—its highest participation rate ever.
The least used marketing source, in contrast, were internet lead sites CareInHomes.com or A Place for Mom.