Money, Data, and Backup Plans: Why In-Home Medicare Advantage Benefits are Rolling Out Slowly
Despite Medicare Advantage (MA) plans being recently allowed to cover a wide variety of in-home services and supports, insurers have been slow to roll out new supplemental benefits.
In 2019, only 3% of Medicare Advantage plans offered in-home care services, according to AARP. Some think the tides will turn in 2020 — but even then, roadblocks remain, the biggest being finances, data and implementation.
Jennifer Callahan, director of individual Medicare Advantage product strategy and implementation at Aetna, helped identify those roadblocks during a panel at the Better Medicare Alliance’s MA Summit last month in Washington D.C.